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PPPA – The promotion of handicraft products and support of craftsmen – 2025

PPPA - Pilot Projects (PP) and Preparatory Actions (PA) are important tools for the formulation of political priorities and the introduction of new initiatives that could develop into permanent EU activities and programs (with their own budget lines).

2025-09-30
970,000 euros
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Call synthesis

Call reference PPPA-MOVE-2025-P032404
Programme Pilot Projects & Preparation Actions (PPPA)
Institution European Commission
Sectors Cooperation & Development Culture, Media & Communication Territorial Development Tourism
Beneficiaries All beneficiaries

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Call reference

PPPA-MOVE-2025-P032404



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Priorities and funded actions

Objectives

  • To support craftsmen across the EU in creating traditional handicraft products, regardless of their country of origin
  • To promote crafts to attract tourists to regions where traditional or geographically indicated products are made, encouraging local purchases and interest in traditional techniques
  • To encourage craftsmen to preserve and continue traditional production methods
  • To motivate young people to pursue careers in traditional and artisanal crafts
  • To create opportunities for collaboration between craftsmen from different EU regions, including via the EU Tourism Platform
  • To boost promotion and sales of artisanal products, especially those with geographical indications, including through digital channels

Priorities

  • Priority 1: To provide direct support to craftsmen and SMEs to help them develop, promote, and scale traditional handicraft products
  • Priority 2: To promote artisanal products to attract tourists and boost local economies in craft-producing regions
  • Priority 3: To facilitate cross-border cooperation and knowledge exchange between craftsmen and tourism SMEs across the EU
  • Priority 4: To support the development of innovative, sustainable tourism offers linked to traditional crafts

Among financed actions

  • Financial or technical support to help craftsmen promote traditional products
  • Organization of 3 hybrid workshops with 20 craftsmen from at least 5 countries
  • Launch 20 cross-border collaborative projects between craftsmen
  • Organization of hands-on workshops for tourists to experience traditional crafts

Eligibility

  • Be a legal person
  • Be a public or private entity
  • Be established in one of the eligible countries:
    • EU Member States (including overseas countries and territories)
  • A consortium composed of at least 6 entities, established in at least 3 different EU Member States or associated countries to the programme must be constituted. See details on the call document.

Additional information

  • Initial duration of the action : between 18 and 24 months
  • Contact: EC-MOVE-TOURISM-CALLS@ec.europa.eu

Useful

Financement
  • Total budget of the call: 970,000 euros
  • Amount of the grant : 970,000 euros
  • The grant awarded may be lower than the amount requested.